The first 3 seconds decide everything.
Brand-first intros, logo reveals and slow pans lose viewers before the offer appears. If the hook doesn't interrupt the scroll, nothing after it gets watched.
For DTC skincare & supplement brands
Stop burning ad spend on dead creatives.
10 compliance-checked hook variants for your hero product. First 3 within 72 hours of brief approval, all 10 in 7 days, so your media buyer finds the winner in one test.
Free. No card. A strategist reviews your store and live ads, then sends your hook audit plus 1 spec ad for your real product within 48 hours.
V01 · Fear of aging10 hook angles
AI-GENERATED PRESENTER · ILLUSTRATION
The bleed
Your winning ad has an expiry date. Your next shoot is further away.
A winner usually fades in 2–3 weeks. A creator or studio batch takes 3–6 weeks. The gap between them is paid for out of your ad budget.
2 new videos every 3 weeks can't keep up.
By the time an agency ships two variations, the ad set is exhausted. You keep spending on a creative the audience has already scrolled past.
One wrong claim can restrict your ad account.
"Cures acne." "Lost 10 lbs in a week." A presenter saying "I used it" when they didn't. Supplement and skincare scripts get rejected fast — and repeat rejections put the whole account at risk.
The mechanism
Not an agency. A creative stress-test lab.
One hero SKU in. Ten distinct hooks out. Your media buyer tests them side by side, and the numbers pick the winner — not our taste.
DAY 1
The hook matrix
We break your hero SKU into 10 psychological angles and write 10 scripts, compliance-checked, then send the hook matrix for your approval.
DAY 1–7
High-velocity production
AI presenters, no shoot, no shipping samples. The first 3 videos land within 72 hours of brief approval, all 10 by day 7. Every ad comes in Meta 4:5 and TikTok 9:16, captioned and clean, with .srt files.
TEST WINDOW
The stress test
Your buyer drops all 10 into one micro-budget test. We give you the test plan and a kill rule: a hook holding under 15% of viewers at 3 seconds gets cut early.
AFTER THE TEST
The winner report
Send us the Ads Manager export. We rank all 10 by 3-second hold, CTR and CPA, then write 5 iterations of the winner so you can scale spend without re-shooting.
Ad-spend leakage calculator
How much is creative fatigue costing you?
Move the sliders to your numbers. The two assumptions are yours to set, and the formula is shown underneath. This is a scenario, not a promise.
Your assumption. Pick a number you'd believe.
Spend still running on ads past their best week. Our working default is 40%.
Monthly capital leaking$0
Projected CPA$0
Annual recovery$0
Leak = spend × (CPA now − CPA after) ÷ CPA now × fatigued share
CPA after = CPA now × (1 − cut) · Annual = leak × 12
CPA after = CPA now × (1 − cut) · Annual = leak × 12
Why 10 and not 2
More shots, better odds of a winner.
If each new hook has a 20% chance of beating your control, the chance at least one of them does is 1 − (1 − p)n. At your hit rate, you need 11 variants for a 90% chance.
Set this from your own test history.
See what we ship
Real spec ads. No invented case studies.
One skincare, one supplement. Tap to play with sound. Both are spec ads for demo products, made the same way your variants would be.
AI-GENERATED
Barrier serum · skincare
Texture-led angle with no cure or timeline claims. The presenter talks to the viewer and never claims to be a customer.
AI-GENERATED
Protein shake · supplement
Routine angle, with cost-per-serving logic in the body copy and no body-change promises.
!
We're a new studio, and we won't show you made-up ROAS screenshots. Instead, we make a free spec ad for your product before you pay anything. Judge the work, not our claims. More spec ads for real skincare and supplement brands are added every week, each one labelled as spec work.
Compliance guard
Compliance is a feature, not fine print.
Every script goes through the same filter before production. It's the reason your ads keep running instead of sitting in review.
✕Cure, treat or prevent claims ("clears acne", "fixes gut issues")blocked
✕Timeline promises ("in 7 days", "overnight")blocked
✕Presenter posing as a customer ("I used it and…")16 CFR 465
✓Creator voice to the viewer: "Okay, let's talk about your serum"approved
✓AI label on every ad: platform label + on-screen tagNY GBL 396-b
✓Claims you supply are checked against your product pageapproved
Pricing
Choose your velocity.
No fluff. The Test Pack and the Sprint are one payment each, and Growth runs month to month. Start small: every dollar of the Test Pack counts toward the Sprint.
The Retention Benchmark Guarantee
If fewer than 2 of your 10 variants beat your current control ad's 3-second hold rate, we re-script and re-produce the whole batch free. Each variant needs at least 1,000 impressions on the same audience and placements as your control, and you share the Ads Manager export with us. Any unusable render gets a free re-shoot.
Refunds: Full refund if you cancel before you approve the brief. Once you approve the brief and production starts, the work is covered by the guarantee above (a free re-production), not a cash refund. Refund policy$0 · Creative audit + 1 spec ad. A hook review of your live ads and a 3-angle brief, delivered in 48 hours. Not ready to buy? See the work first.
Test Pack
For brands spending $1k+/mo who want proof before a full Sprint.
$497one-time, per SKU
- 3 hook variants (1 concept × 3 hooks) in 5 days
- Ad-library hook research on your category
- Meta 4:5 + TikTok 9:16, captions checked, with .srt
- Hook test plan for running the 3 head to head
- 12-month paid-social usage rights · 2 revision rounds
- Usable-or-we-redo-it: any unusable render re-made free
100% credited to the Sprint if you upgrade within 14 days.
Start with 3 variants →Single-SKU Diagnostic Sprint
10 hook variants in 7 days for one hero product. For skincare and supplement brands spending $15k+/mo on Meta or TikTok.
$1,500one-time, per SKU
- 10 distinct hook & angle variants
- First 3 within 72 h of brief approval, all 10 in 7 days
- Meta 4:5 + TikTok 9:16, captioned + clean, with .srt
- Hook matrix + micro-budget test plan + kill rule
- Compliance-checked scripts
- Winner report + 5 iterations of the winner
- Covered by the Retention Benchmark Guarantee
Credited in full to your first Growth month if you upgrade within 30 days.
Launch my 10-variant sprint →Multi-SKU Growth Retainer
For brands scaling several hero SKUs at once.
$4,500/ month
- Up to 3 hero SKUs a month (30 variants)
- Weekly iteration on winning variants
- Scaling package every 2 weeks
- Direct Slack channel with your creative strategist
- Priority turnaround on every batch
Month to month · cancel with 30 days' notice
Prefer a call? Book 15 minutes →Spending $250k+ a month? Custom volume starts at $7,500/mo. Mention it in your audit request. Or book a 15-minute call.
Not ready to buy?
Take the 30 FTC-safe hooks
30 hook templates for skincare and supplement ads, each with a safe example and why it passes. Free PDF.
FAQ
Frequently asked questions
How fast is it really?
On the Sprint, your hook matrix arrives on day 1. Once you approve the brief, the first 3 videos arrive within 72 hours and all 10 by day 7. The free audit and spec ad take 48 hours from your request. We'll tell you up front if a request needs longer.
Do we need to ship product samples?
No. Presenters are AI-generated, so there's no physical shoot. Send pack shots, your product page and any raw footage you have (texture, unboxing). We'll use your footage wherever a real product shot matters.
Who owns the ads?
You do. You get full commercial rights to every delivered ad, for paid and organic use on any platform.
Are the presenters real people?
No. They're AI-generated and labelled on every ad, using the platform AI label plus an on-screen tag. Our scripts never have a presenter claim to have used your product. That keeps you within the FTC testimonial rules.
Do you run our ads?
No. Your media buyer keeps control of the account. We deliver the variants, the test plan and the kill rule, then read your exported results and write the next round.
What's in the free audit?
A review of the hooks you're running now (from the Meta Ad Library), a brief with 3 angles × 3 hooks for your hero SKU, and 1 finished spec ad for your real product. It's free, with no card and no call required.
Who is the Test Pack for?
Brands spending $1k+ a month on Meta or TikTok who want to see our work on their own product before committing to 10 variants. You get 3 hook variants in 5 days for $497. If you move up to the Sprint within 14 days, the full $497 comes off the $1,500. We don't promise ad results from 3 variants; the redo guarantee covers the work itself.
What if the variants don't beat my control?
If fewer than 2 of your 10 variants beat your current control ad's 3-second hold rate, we re-script and re-produce the whole batch free. Each variant needs at least 1,000 impressions on the same audience and placements as your control, and you share the Ads Manager export with us. Any unusable render gets a free re-shoot.
Can I get a refund?
Full refund if you cancel before you approve the brief. Once you approve the brief and production starts, the work is covered by the guarantee above (a free re-production), not a cash refund.
Your move
Stop guessing what hooks. Let the data find your winner.
Enter your store. We'll send your hook audit and a free spec ad within 48 hours.